Lead Generation: Making the Most Out Of It
Lead generation is a complex, multi-part process that requires the use of meticulously researched, proven methods in order to ensure its maximum success. It takes an organization with excellent...
View ArticleB2B Marketing: Developing Synergy
At The Lead Dogs, we like to develop a comprehensive strategy that focuses on our complete array of lead generation services. These involves employing tried-and-true tactics that we’ve developed,...
View ArticleB2B Sales Via Customer Base Expansion
Adding new accounts to your repertoire is one of the most challenging, time-consuming processes we all face in the B2B sales industry, particularly in today’s market, which is competitive and clearly...
View ArticleLead Generation: Art or Science?
Is lead generation an art or a science? That’s a bit of a misleading question, since it’s a little bit of both, but it’s worth pondering. After all, lead generation is highly (and increasingly)...
View ArticleB2B Inquiry Management: Handling Web Inquiries
Most likely, your company has B2B inquiry management processes in place for handling new Web inquiries, but are you on the right track? Effective marketing initiatives may result in a flood of new...
View ArticleLead Nurturing: How to make it work for you
So you’ve heard of this little ditty called lead nurturing. What is it and why do you need it to help grow your business? Lead nurturing takes prospects that are not quite sales ready and nurtures the...
View Article5 Ways to Make Social Media Work for Your Business
Today’s consumers look to the internet to gather information; therefore, businesses without an active online presence, whether that be with an effective website or a lively social media effort, are...
View ArticleExperience, Professionalism & Analytics – Qualities of a Lead Generation Partner
When looking for an outsourced lead generation provider, businesses need an expert whose services can help their business achieve success. Because businesses put a lot of time and effort in their lead...
View ArticleInvenio Supports Families from Each Local Office
With the holiday season upon us, we wanted to take a moment to remind others to get involved with local organizations and provide for those that are less fortunate. This year Invenio decided to work...
View ArticleTips to Motivate and Retain Talented Employees
As you read these tips, we’d like you to think about what you can begin doing as a leader. Included with the tips are real-world examples (many of which are taken from Bob Nelson’s 1001 Ways to Reward...
View ArticleDon’t Let Them Go! Maximize Brand Loyalty with Customer Nurturing
Your customers deserve as much attention as your leads, if not more. For the same reason you do not stop watering a plant once it is grown, you should not reduce your nurturing efforts after converting...
View ArticleEveryone Wants to Be a Part of the Crowd
Sales tip by Patrick Mascorro, Inside Sales Manager It’s often said, “everyone likes to be a part of the crowd.” This is always true, especially when it comes to sales. Yes, every customer has their...
View ArticleHow to Use the Power of Storytelling in Sales
In sales, you repeat a formula and that formula is comprised of many facets. These facets include a number of the ‘usual suspects’ like: An introduction or pitch A value proposition A series of...
View ArticleHow to Use the Power of Storytelling in Sales
In sales, you repeat a formula and that formula is comprised of many facets. These facets include a number of the ‘usual suspects’ like: An introduction or pitch A value proposition A series of...
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